by Elizabeth Lemuz
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| The Concourse |
I have never seen the show ‘Parks and Recreation’ but I have heard from many people that it is an extremely funny show. PR Daily just released an article with lessons from this show which can be useful in PR. The article is a fun way to give serious tips with a twist.
The 7 tips given according to PR Daily in ‘Parks and Recreation’:
-Follow your heart
-Know your stuff
-Go back to the basics
-Stay young at heart
-Learn from your failures
-Embrace your idiosyncrasies
-Keep at it
The gif’s used in this article describing these tips can make anyone laugh. In all seriousness, these tips are not too hard to follow. For example the first one, following your heart is easy if you can decide PR is the field you want to go into without a doubt. Others may describe this also as trusting your gut. You want to listen to your own ideas and share them as well.
It is always important to “know your stuff”. You don’t want to go out and know things halfway or not at all when it comes to a client. In our ethics class so far we have discussed the importance of telling the truth and sharing with the public only information that we can back up. What good is it if we can only answer part of the question or do half of a good job?
When I see the tip “go back to the basics” I think mostly of traditional ways of getting things done. We can’t always rely on technology to get us out of trouble. Yes, fast growing Internet sources have been incredibly helpful in the PR field, but going back to using old skills is successful when technology is failing you. Going back to the basics can also mean, simplify things. I tend to overthink everything that I do and that always ends up stressing me out.
Everyone has an inner child they tend to hide, but we shouldn’t always do that in PR according to the tip “stay young at heart”. I think one thing about the newer generations of PR professionals is how connected we can be to public. We are aware of what is occurring around us even if people don’t think we pay attention. We tend to be crazy, fun, younger people that can, in my opinion, bring fun to world in a strategic way.
One thing that I can admit to in this long journey of being a PR major, is the number of difficult times that I have accepting failure, I don’t like it. I don’t think anyone likes failure, but I have realized that it’s going to happen and that I have to grow from that. All PR professionals have to be okay with this because in this industry there will be times when ideas presented won’t work. PR professionals need to “keep at it” like it suggests on that list. I admire PR professionals because their job isn’t easy, but they succeed. There isn’t a specific individual I think of, but there is a reason why there are so many great agencies doing PR.
I may not be out in the field yet, but the more I learn about PR the more excited I get about it all. From what I have learned so far and what I have read, it’s a hard but rewarding field.
Citations:
“7 PR life lessons from ‘Parks and Recreation’.” PR Daily. Ragan Communications, 2015. Web. http://www.prdaily.com/Main/Articles/18192.aspx
“Parks and Recreation Image.” The Concourse. Kinja, 2015. Web. http://theconcourse.deadspin.com/parks-and-recreation-characters-ranked-1687685397
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