A Social Connection

by Elizabeth Lemuz

I have recently started reading articles on PR Daily to get an inside scoop in the PR world. I came across the article How PR pros can win with journalists on Twitter. I really enjoyed reading this article because not only was it short, but it was also relevant to much of what I have been told recently about PR and social media.

It is crazy to think of a world without social media because it is everywhere. I won’t go into much detail about that because I already have in the past with previous blog posts, but I can talk about what this article points out about the relationship between social media and PR. The article has a focus on Muck Rack, a tool used to find PR professionals, journalists, bloggers, and all the alikes. Using this tool, you can connect with many journalists.

The article is discussing the importance of finding what outlet is best for your company or client. Snapchat is brought up to be used always for anyone that is under the age of 25. I personally use Snapchat all the time. Snapchat is growing to become a useful tool because of the new news features that it includes.

Twitter is an easier way to find out what is happening around the world with 140 characters on a  screen that is constantly updating. According to the article building up your Twitter is a useful tool to connect with important journalists.

I had never used Twitter until I was in a social media class last summer. I didn’t really like the format that it has and I didn’t think that I could get used it. Now, I am join tweetchats where I meet many professionals.

 
I would say that the importance that this article is trying to point out to PR professionals is that there needs to be a connection with journalists through social media. Not only this, but there needs to be a good relationship created in order to get connected with what goes on in the news world. We have to use social media wisely and purposefully now more than before because it is a tool that is allowing the PR world to get the job done a lot better than before.

Citations:

“Arrow Image.” The 60 Second Marketer. Disqus, 2015. Web. http://60secondmarketer.com/blog/2011/01/04/register-for-the-social-mobile-roundtable/

"How PR pros can win with journalists on Twitter." PR Daily. Ragan Communications, 2015. Web. http://www.prdaily.com/Main/Articles/18151.aspx