by Elizabeth Lemuz
I’ve never really put much thought into the reasoning behind blogs. I have always heard about blogs being on the web and how everyone around me seems to be writing them and publishing them on their own webpages. I don’t read blogs and if I do, I don’t know that I’m reading a blog. Yes, it’s not so good to not know of their existence, but the web is just now becoming interesting to me.
I have been using the Internet for many years now, but I am just now beginning to understand how the Internet is a useful tool. When I say this, I really mean social media. Examples blogs, Facebook, Twitter, Pinterest, LinkedIn, and so many more. I have gained interest in how to use these tools strategically when I decided to pursue a career in Public Relations.
Noticing the important reasons for these Internet tools like blogs, is important. Blogs let readers get information that is coming directly from a person in a personal way. They have a conversational tone that readers can connect to much easier than a scholarly article can. I believe blogs to be word of mouth tools for the Internet audience.
The website Social Media Today has an article on how to grow your business with the use of blogs. In this article, there are statistics like how purchases have increased because of blogs that are linked to products. Consumers like to know what a product is really like from other consumers. We all know that companies are going to tell us what they want us to think about the product, instead of the true nature of the product. I heard somewhere once that consumers don’t really believe advertisements anymore; instead they seek WOM (word of mouth).
Like every other social media site, blogs should also include images or videos to boost the readership of the post. We all like to see more visuals when it comes to online content. It’s the way that our minds are trained, because of Twitter with its 140 characters and Facebook with its status posts. There is no limit when it comes to status posts, but no one has the time to post a novel on their Facebook page. Images make the content easier to read, but also makes the content intriguing.
Just like this current blog post and the many more that I will be adding to this account, I want to be able to share what I’m learning about the interesting field of PR. Public Relations is extremely interesting and I get excited when I learn something new that I can take and master. I also want to know how to get better so like I’ve been told, practice makes perfect right?
Citations:
“How to Grow Your Small Business Using a Blog [Video].” Social Media Today. Social Media Today, 2014. Web. http://www.socialmediatoday.com/content/how-grow-your-small-business-using-blog-video
“Pen and Paper Image.” Fox News. Fox News Network, 2014. Web. http://www.foxnews.com/health/2014/01/13/quick-pen-and-paper-test-can-spot-signs-dementia/
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