by Elizabeth Lemuz
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| Postcrescent.com |
I recently read an article about Delia’s announcement to return as an online only company. Delia’s is a teen clothing company that closed its stores last year and filed under Chapter 11 bankruptcy. In the article “Delia’s announces return as an online retailer” in PR Daily, it discusses how the company is making a comeback.
The company plans on becoming an online only company now. When I first read this, I didn’t think that this would be such a good idea. People like to online shop, but they also want to have the option of shopping in an actual store, well at least I do. I don’t really like to deal with the cost of shipping or having to guess the size of clothes that will best fit me if I don’t have the opportunity to try it on first.
A good thing that Delia’s is doing with this new idea is taking the promoting to social media. This is genius! What young girl is not on social media today? This company is doing things right by using social media to promote its re-opening as an online store. This post from its Instagram account shows a text conversation about the companies new plans. Delia’s is also planning on sending out its print magazine for customers to have a hard copy of the shopping ad. The post is an creative way of sharing all the important information and also including hashtags to create a higher visibility.
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| PR Daily |
Not only is the company using hashtags in the posts, but the hashtags are also creative! One of the tags used is #BFF and it flows perfectly in the sentence and it is shown in the above post. Delia’s also has #DeliasForever. The hashtag shows that the company has plans of sticking around longer than anyone is expecting it to. The company also got more attention thanks to actress, Anna Kendrick and her Twitter post. This led to many more tweets about the store having to close its stores as it is in USA Today Life in the short article, “Delia’s is closing!?! We’re super sad, and so is Anna Kendrick”. It’s good to have actresses tweet about your company, even if it is a sad situation like it is for this company.
In my opinion, it is exciting to see companies use social media outlets in this new way. Promoting a company and using the right tools to direct it toward a specific crowd is smart. It is social media done right.
Citations:
“Delia’s announces return as an online retailer”. PR Daily. Ragan Communications, 2015. Web. 15 April 2015. http://www.prdaily.com/socialmedia/Articles/18475.aspx
“Delia’s is closing!?! We’re super sad, and so is Anna Kendrick”. Entertain This. USA Today Life, n.d. Web. 16 April 2015. http://entertainthis.usatoday.com/2015/03/11/delias-is-closing-were-super-sad-and-so-is-anna-kendrick/
“Delia’s Store Image”. Post Crescent. A Gannett Company, n.d. Web. 15 April 2015. http://www.postcrescent.com/story/money/companies/buzz/2015/01/07/buzz-stores-close-mall/21409497/
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