by Elizabeth Lemuz
What are millennials? I hear that word being thrown around all the time. I recently heard this word in class, and I hadn’t heard it as much as I have before. According to The Millennial Legacy, a millennial is described as the generation born between 1982 and sometime in the early 2000’s”. It is a generation title just like Generation X and Baby Boomers.
I believe that there is a lot of talk when it comes to how millennials are going into new job fields. We as millennials are bringing new creativity into the jobs that we are getting. I recently read an article from PR Daily titled "3 Ways to market like a millennial". I will not be analyzing the article as much as I will be discussing how it perceives us millennials. The title itself gives away enough as it is. We young people are apparently doing something right!
What I really like about this article is how it mentions that "millennials is a mindset, not an age demographic". Being a millennial, we have fresh new ideas that really attract our current generations and that is what companies want to do right now! Companies want to get our attention in order to advertise to us. Many believe that having younger people on their teams can get them to achieve this, and I do believe this. However, the article recommends that many can think like a millennial as well. The three tips given in this article are as follow:
- Reinventing your brand's campaign.
- Not waiting for perfection.
- Creating consumer experiences.
When I first read about these three tips, the second one didn't make much sense. I think that millennials don't wait around for things to happen. We move on when something doesn't work out and try a new idea. I don't know exactly what older professionals do when it comes to thinking up new ideas, but I know that younger generations aren't too worried if the first time is a fail. This is sometimes seen as millennials being careless by older generations, but I think that's how other generations are going to see things. It's all about different ways of thinking.
I enjoy being categorized as a millennial because it may be seen as a negative thing sometimes, it’s also a good thing at times!
Citations:
“3 Ways to market like a millennial.” PR Daily. Ragan Communications, 2015. Web. http://www.prdaily.com/Main/Articles/18279.aspx
“What is a Millennial?.” The Millennial Legacy. Parabola & Wordpress, n.d. Web. http://themillenniallegacy.com/the-millennial-generation/
“Marketing Image.” Ventura Chamber of Commerce. Ventura Chamber of Commerce, 2014. Web. http://venturachamber.com/who-we-are/committees/marketing-committee/
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